Just as Peter Drucker says, “whenever you see a successful business, someone once made a courageous decision.” Though Don Ressler might have encountered challenges throughout his journey to become the world’s renowned entrepreneur, he has used them as a stepping stone to the next level. You can recall him from FitnessHeaven.com and Intelligent Beauty and many of its subsidiaries.
Don Ressler has in the past initiated many businesses, some doing well as to be admired and purchased by interested parties. A good example is the FitnessHeaven.com, which can be termed as his first ever start-up. It was in 2001 acquired by Intermix Media, after which he saw it fit to team up with Adam Goldenberg who was then 19, and Intermix COO. They together formed Alena Media. Its only source of profit was its e-commerce and performance advertising division which generated millions in revenue.
However, it was not to stay for long as in 2005; it got acquired by New Corp. It would be their exit time as they got frustrated by how this successful business they had built over time got less attention by the media conglomerate. With a few members from Alena Media, they had to brainstorm in Goldenberg’s house, and two weeks later Brand Ideas was born, which later changed its name to Intelligent Beauty.
The business came up with their first online brand, DERMSTORE at http://perezhilton.com/tag/don_ressler/#.V4Ah_46RKGg, an online marketplace for skincare products and cosmetics. Dr. Alan Hirsch was brought in two years later, for product development and former Intermix founder, Brett Brewer made the CEO, in their newly established weight loss system, SENSA.
Intelligent Beauty would yet again launch their third company of Don Ressler, JustFab in 2010 which later received $33 million dollars in funding from Matrix Partners the preceding year. A new president and creative director, Kimora Lee Simmons was appointed by September. Business was good for them as by December 2011; they had already hit 4million members and 6million by April 2012. A second round funding was initiated that raised $76 million from Rho Ventures, Matrix Partners, Cross Over Ventures and Intelligent Beauty.
The successes of JustFab continue to raise Don Ressler’s flag even high. Since parents formed most of her clients, it came up with children fashion subscription FabKids in 2013 January. On May the same year, it acquired FabShoes, a European Fashion site with over 500,000 members throughout Spain and France, while still having more than 1.5 Million in Germany and the UK. On October 2013, Kate Hudson’s Fabletics, an athletic wear site was launched with Don Ressler and Adam Goldenberg. A rival footwear company Shoe Dazzle was also purchased. Since September 2013, JustFab has an offline flagship store for all their clients.