Nothing is perfect in life. People are flawed and so are their creations by association. Nowhere else is this more evident when it comes to businesses than anything else. One such company, White Shark Media, had so many recurring complaints about their business they decided to not only professionally address the complaints but to also state how they are improving in face of the problems their clients are having.
The most recurring complaint was that small business owners couldn’t get in touch with their Adwords Campaigns. In response to this White Shark Media Complaints team ensured that every client is thoroughly informed of how their new campaigns function. There had also been complaints regarding communication not being enough, so White Shark Media implemented two brand new functions; GoTomeeting and phones with direct extensions, the former being praised by longtime customers of White Shark Media.
Then there were complaints in regards to the optimization of the campaigns made by White Shark Media and these were addressed by White Shark Media ensuring all of the aspects of the campaigns made by their clients are working well enough. Not only that, but also having experienced supervisors provide feedback and oversee management of the campaigns of clients.
Some clients mentioned that they would love SEO services, to which White Shark Media replied with offering to help find a good SEO vendor. Then there were clients who complained about inadequate contacts who couldn’t give them any help at all. So White Shark Media began having their senior SEM consultants assist clients every step of the process until they have managed to optimize.
There were also clients who didn’t like their campaigns having to start over again after joining White Shark Media, so the company responded by enabling clients to still have their preexisting campaigns when they begin their business with White Shark Media. Read more: White Shark Media Reviews: Testimonials & Case Studies from Clients and White Shark Media – Google+
There were also some clients who didn’t know how to track the performance of their Adwords account so a free in-house installation of conversion tracking, call tracking, even Google Analytics were added as a service by White Shark Media. And finally, White Shark Media partnered up with Marchex to provide free call tracking to all their customers who receive more calls than other forms of communication.